![]() ![]() Their pricing structure is ideal for enterprises and development teams that are working with companies looking to scale their services. That's a big reason as to why we don't recommend Twilio as a solution for SMS marketing. There's no way to run bulk SMS campaigns. There's no simple way to have two-way communications. This isn't a “drag-and-drop” type tool that you can set up in 15 minutes. With that said, there’s a HUGE learning curve when using their SMS API if you aren't a developer. Every backend developer I've talked to gets a little giddy whenever I bring up Twilio. Not only does Twilio offer support for a wide variety of programming languages, but they also include a comprehensive set of resources and documentation to streamline development. Looking for a simple SMS marketing tool? We recommend TextMagic over Twilio.įor larger enterprises and development teams, Twilio is the industry standard. While Twilio offers plenty of non-SMS APIs that are certainly worth talking about, we’ll be focusing on text messaging for this review. Their incredible customizability, recognizable brand, and existing client base are very strong assets that can't be ignored. Twilio is undoubtedly the biggest name in SMS because of its versatile text message marketing APIs and toolset. This can be reduced to $500 a month if you manage your own lease. You can also purchase a high-volume shortcode that lets you send 100+ messages per second for $1,000 a month. You can lower that cost to $0.50 a month if you use your own number. It costs $1/month to use a clean local number and $2/month to use a toll-free number. It costs $0.02 to send picture messages and $0.01 to receive (MMS). This price is the same for local and toll-free numbers. Twilio’s SMS pricing starts at $0.0075 to send a message and the same amount to receive messages. This is especially attractive to larger companies and enterprises that are sending out hundreds of thousands of text messages to large networks and databases. Twilio's pay-as-you-go pricing gives you a fair price no matter what you build.Īll of Twilio's APIs come with volume discounts. SMS pricing is based on the destination and type of message you’re sending, as well as the carrier to which the SMS is being sent. Industries that use Twilio include, but are not limited to:īrands and companies that have used Twilio include: Their scalable tools make Twilio particularly attractive to medium-sized to larger companies with sizable customer bases. Twilio’s APIs are used across a variety of industries, primarily for marketing, customer service, and for improving overall company efficiency. They also offer tools to create 2FA and other security programs, design communication workflows, or deploy other communication solutions and customer data analysis tools. Their APIs allow you to create SMS programs as well as video applications, chatbots, and email services. Twilio is most often used to build communication channels between businesses and their customers. You can integrate similar functions through your company email and fax services as well. Outside of SMS, Twilio offers Programmable Voice APIs that let you make, receive, and monitor phone calls going in and out of your company. Shortcodes for sending mass texts and for collecting phone numbers are also available. Twilio offers code samples for SMS functions like notifications, service alerts, reminders, and marketing messages in languages such as C#, Java, Node, and Python. Their Programmable Messaging API allows you to deliver messages to your customers, while their Conversations API creates a two-way SMS communication channel to talk with your clients. Twilio offers a set of channel APIs that are essentially communication tools that you can use to reach your customers. They specialize in providing programmable APIs that are building blocks that developers can use to create whatever customer communication experiences that they want. ![]() Twilio is a developer platform for communications. ![]() There are plenty of high-paying companies we’ve turned down because we didn’t like their product.Īn added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors. However, we do our best not to let this impact our choices. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. We offer this website completely free to our visitors. ![]()
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